Privacy Policy

Last Updated: January 2026

Manchester's DNA ("we," "us," "our," or "Company") operates the manchestersdna.co.uk website. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, including all associated features and functionalities.

Please read this Privacy Policy carefully. By accessing and using manchestersdna.co.uk, you acknowledge that you have read, understood, and agree to be bound by all the provisions of this Privacy Policy. If you do not agree with our policies and practices, please do not use our website.

1. Information We Collect

We collect information about you in various ways, including:

• Personal Information: Name, email address, phone number, and other information you voluntarily provide through forms or correspondence.
• Technical Information: IP address, browser type, operating system, referring URLs, and pages visited.
• Cookies: Data stored via cookies and similar tracking technologies.
• Usage Data: Information about how you interact with our website, including click patterns, time spent on pages, and navigation paths.
• Device Information: Device identifiers and mobile network information.

2. How We Use Information

We use the information we collect for the following purposes:

• To provide, maintain, and improve our website and services.
• To conduct analytics and understand user behaviour and preferences.
• To track affiliate referrals and process affiliate commissions.
• To personalise your experience and deliver targeted content.
• To send promotional materials and marketing communications (with your consent where required).
• To detect, prevent, and address fraud, security issues, and other technical problems.
• To comply with legal obligations and enforce our Terms of Service.

3. Cookie Policy

Our website uses cookies and similar tracking technologies to enhance your browsing experience. Cookies are small data files stored on your device.

Types of Cookies We Use:

• Essential Cookies: Required for basic website functionality.
• Analytics Cookies: Help us understand website usage and performance.
• Affiliate Tracking Cookies: Track referrals to partner casinos and gambling platforms.
• Marketing Cookies: Used for advertising and retargeting purposes.

Cookie Opt-Out: You can control cookie settings through your browser preferences. Most browsers allow you to refuse cookies or alert you when cookies are being sent. However, disabling cookies may affect website functionality. You may also opt out of third-party tracking through industry opt-out mechanisms.

4. Third-Party Links

Our website contains links to external websites, including online casinos, gambling platforms, and affiliate partners. We do not control and are not responsible for the privacy practices, content, or security of these third-party websites. We strongly encourage you to review the privacy policies of any external sites before providing your information.

When you access linked casino or gambling websites, you are subject to their respective privacy policies and terms of service. Manchester's DNA is not liable for any loss or damage arising from your use of third-party sites.

5. Your Rights

UK and EU Residents (GDPR): Under the General Data Protection Regulation (GDPR), you have the following rights:

• Right of access to your personal data.
• Right to rectification of inaccurate data.
• Right to erasure ("right to be forgotten").
• Right to restrict processing.
• Right to data portability.
• Right to object to processing.
• Rights related to automated decision-making and profiling.

US Residents (CCPA): California residents have the right to know what personal information is collected, delete personal information, and opt-out of the sale or sharing of personal information.

To exercise any of these rights, please contact us using the details provided in the "Contact Us" section below.

6. Data Retention

We retain personal information for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Typically, we retain data for:

• Account Information: For the duration of your use and 2 years thereafter.
• Analytics Data: Up to 13 months.
• Affiliate Tracking Data: For the duration required to process commissions and resolve disputes.
• Marketing Data: Until you opt out or withdraw consent.

You may request deletion of your personal data at any time, subject to legal and contractual obligations.

7. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

Email: privacy@manchestersdna.co.uk
Website: manchestersdna.co.uk

If you are a UK or EU resident and believe we have violated your GDPR rights, you may lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.

Disclaimer: This website is an affiliate marketing platform for gambling and casino services. We do not operate casinos or provide gambling services directly. Users must be of legal age and comply with local gambling regulations in their jurisdiction.